Research
Voice-of-Customer Studies for DTC Categories
Public research grounded in real conversations. We read thousands of unprompted comments in the communities where buyers actually talk, then show what people say, believe, trust, and complain about, in their own words. These are open samples of the work we do for brands.
Do You Really Need Electrolytes? What 2,500+ Consumers Say
The category sells sport. Close to 9 in 10 real use cases are something else: GLP-1 meds, fasting, POTS, and heat. And half the room is arguing it's just salt.
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Creatine for Women Over 40: What 7,500+ Customers Actually Say
The category sells muscle. Women over 40 buy it for brain fog and energy in perimenopause. The biggest barrier is the fear of bloating. Here is what the language shows.
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GLP-1 Drugs: What 8,000+ Real Users Say About Taking Them
Sentiment skews positive, but the loudest theme is not weight loss. It is relief from constant food noise. Plus side effects, the "easy way out" stigma, and the cost.
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Hypochlorous Acid Spray: What 3,500+ Customers Actually Say
The category sells it as acne care. The people using it describe a calm-it-down skin rescue for redness, breakouts, and post-gym flares. Here is what the language shows.
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More studies coming soon.