We go through the forums, reviews and online communities where your buyers talk when no brand is in the room. You get it back as real quotes and clear next steps for your ads and pages.
Each benefit below comes with the real finding behind it, taken from a report on magnesium supplements. Pick one to see it.
"I'd fall asleep fine but then wake up around 3am every single night, heart pounding, overthinking random stuff."
"I have been wanting to start for months but every time I go look I don't know which form to take. Every time I Google it I get a different answer."
"Magnesium glycinate has been a game changer for my sleep and anxiety."
"I took it for sleep and it actually made me wake up anxious with racing thoughts."
"Works for a few days then stops completely."
Each client needs its own customer language. The research only needs a category and a question, so it can run for every client without waiting on logins or ad accounts.
"My eyes tell me I'm tired, but my body tells me I'm awake and can't fall back asleep."
A few findings from studies we've published, and the part of your marketing each one would change.
Creatine still looks like a gym product to a lot of women. The ones who take it talk about something else, and the ones holding back have one fear.
"I know it's vain but I've been avoiding it bc I hear it bloats you."
Whole-body deodorant's top complaint is irritation. It hits the exact areas the product is sold for, and weak odor control only comes fourth.
"I tried it exactly once on the 'netherbits', and it burned."
You'd guess people buy wellness patches for convenience. The top reason they give is medical.
"My mom has a stomach-absorption issue with B12, and has to give herself injections."
And with return fees, the fee itself is not the problem. The surprise is.
"I don't mind having to pay for return shipping but I do mind it being an automatic process"
Only 22% use the unsubscribe link, and most people who want out name one thing: how often you send.
"Nobody needs that much soap and lotion!!"
A product, an audience or a problem. I reply within 24 hours with how I'd research it and a quote.
Thousands of public posts and comments from where your buyers talk, with the ads, bots and off-topic replies taken out.
Every comment is sorted by theme and counted, so you can tell what 74 people say from what 3 people say.
Every quote is matched to its source before you see it. Then you get the report, with each of your research questions answered.
Pay once it's deliveredYou can, and for a quick gut check it's fine. But a chat answer is built from what the model already absorbed, so you can't see who said something, how many people said it, or if anyone said it at all. Insightios research starts from thousands of real posts, counts every theme and checks every quote against where it came from.
"Eduard did a phenomenal job on this VOC research project. His work was detailed, well-organized, and delivered on time. Communication was smooth throughout, and he adapted quickly when we refined the project scope. Highly recommend for any research work you need to be able to rely on."
"Very reliable and detail-oriented. Delivered high-quality market research and clear insights. Highly recommend."
"Edu made a great research job! Perfectly understood the assignment and the profiles we were looking for. Executed efficiently and sooner than expected. Good communication and quick to answer."
"Eduard was very professional, clear and outcome focused. I received my reports in due time. Before, during and after, it was a delight to discuss improvement options and broaden the perspective. This way I got more than I asked for. I will definitely recommend Eduard."
"Eduard did a great job researching and providing customer insights for us. He is very professional and great to work with."
"Eduard was professional and delivered a quality report in line with the provided instructions and feedback. We look forward to partnering with him on future projects!"
Public studies anyone can read: shorter than a full engagement, but the same method applied to thousands of real comments in a category.
About 3 in 4 owners like theirs (76%). When a vest ends up unused, the owner mostly blames pain, a bad fit or the summer heat.
About half say they felt better (45%) and about 2 in 5 had a stomach or skin reaction. The podcast ads cost it trust.
About half say it helped them sleep (45%) and about 1 in 4 say it kept them up. Many found a different form that worked.
Meta's advice is to make ads that really differ. The different reasons people buy are where those ads come from.
Shopify's new Knowledge base puts store facts in the admin. Check which product details reach Catalog, and which customer questions your pages still leave unanswered.
Nike, Lululemon and Quince are in court over crossed-out prices. Shoppers have been checking them for years.
I'm from Barcelona, where I currently live. Curiosity has always driven me. Discovering new places, cultures, and ideas has defined most of my life.
I've always been passionate about business and how ideas can turn into meaningful things. With the explosion of AI, I'm amazed by how fast the world is changing and how many opportunities are opening up for anyone with a laptop and an internet connection.
After years living across different countries in Europe and working with all kinds of businesses, I decided to build something of my own. Doing what I love most: finding insights and helping others.
That's why I built Insightios. To find the kind of human insights that help companies get their positioning right, run better campaigns, or validate an idea before they bet on it. Not just using AI, but combining it with real conversations from the places your audience actually talks: Reddit, YouTube, Quora, Instagram, Facebook, and more.
A rough question is fine. I'll reply within 24 hours with how I'd research it and what it would cost.
Prefer to talk first? Book a 20-min call or message me on WhatsApp.