Inside the Researcher’s Mind

The Illusion of Productivity: Are We Automating the Wrong Things? In the race to work faster, smarter, and leaner, we’ve turned to automation and digital tools as our silver bullets. Productivity dashboards promise clarity, chatbots promise efficiency, and AI promises to take the heavy lifting out of our day. But beneath the shiny apps and […]

What Small Startups Can Learn From Corporate Trend Reports Why Corporate Reports Aren’t Just for Big Companies If you’re building a startup, it’s tempting to ignore anything that smells too “corporate.” Especially trend reports. They seem like the kind of material you’d find at a Fortune 500 offsite, not in the hands of a two-person

Gen Z Doesn’t Have a Short Attention Span Beyond the 1.3 Second Myth There’s a viral stat floating around that Gen Z has an attention span of just 1.3 seconds. It’s been repeated so often that it’s practically folklore among marketers. But let’s be honest — that figure is wildly misunderstood. Gen Z isn’t tuning

Launching Without an Audience: How to Make It Work from Day One Launching a product with zero followers, subscribers, or waiting fans may sound like a doomed mission. The internet often paints a picture where only those with thousands of followers succeed. But the truth is, launching without an audience can absolutely work—if you play

How Micro‑Influencers and Social Listening Are Shaping the Future of Marketing What Are Micro‑Influencers and Why Do They Matter Today? In today’s saturated digital landscape, micro-influencers and social listening are changing the way brands connect with audiences. Ads pop up in every scroll, banner, and video, leading to what marketers know all too well: ad

The Hidden Power of the ‘Save’ Button The Most Underrated Button in the Digital World We live in a world where digital interactions are measured in likes, comments, shares—and yet, we often overlook the one button that truly reflects what users want: the Save button. Whether it’s called “bookmark,” “wishlist,” or “watch later,” the Save

Are We Really Drowning in Newsletters? The newsletter boom of the last few years has been nothing short of explosive. With millions of newsletters circulating inboxes worldwide—from niche creator updates to corporate insights—it’s clear we’re not short of content. But here’s the honest question: are newsletters becoming too much? Is “newsletter saturation” a myth or

Impostor Syndrome When Using AI to Do Things Introduction: When Progress Feels Like Cheating There’s something strange that happens when technology gives you a shortcut—especially one that actually works. You go from struggling through tasks to breezing past them with the help of AI, and suddenly… you’re questioning yourself. Did I really do that? Do