From the blog
Research, VOC, and DTC
Practical guides on understanding your audience using Reddit, YouTube, and real online conversations.
Research Methods
May 25, 2026 · 7 min read
How to Find the Exact Words Your Customers Use
Your customers describe your product in words you'd never use in an ad. Here's how to find those words and put them to work.
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Research Methods
May 20, 2026 · 7 min read
What VOC Actually Means
Most brands think VOC means surveys and NPS scores. It doesn't. Here's what voice of customer actually is, and how to do it without a research budget.
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Research Methods
May 15, 2026 · 8 min read
Reddit vs. Focus Groups: Which One Gets You More Honest Feedback?
Traditional focus groups cost $10,000-$30,000 and take 6-8 weeks. Reddit gives you real, unfiltered customer opinions in days. Here's what the research actually shows.
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More posts coming soon.