Reports on Consumer Insights & FMCG Trends
Our Consumer Insights and FMCG Trends reports help brands decode how modern consumers think, shop, and engage. If you’re asking what are consumer insights, these reports provide data-driven answers—spanning behaviors, preferences, and market shifts across the consumer industry. From Gen Z buying patterns to wellness-driven product trends, they deliver actionable intelligence for growth.
Explore the evolving landscape of consumer goods industries, from functional foods and drinks to snackification and sustainability trends. Topics include generational brand engagement, storytelling-driven marketing, and innovation in packaging and product formats. You’ll also find detailed case studies, such as how Oatly scaled globally. Whether you’re a brand leader, innovation strategist, or marketer, this collection equips you to navigate today’s dynamic Consumer insights and FMCG trends. Browse below to access free and premium reports or visit our full Research Shop to explore all available reports across industries.
How Gen Z Shops: Behavior, Channels, and Values
Gen Z demands authenticity, sustainability, and seamless tech. This report unpacks their buying behaviors, preferred channels, and what brands must do to build trust. A must-read for DTC brands and marketers targeting younger audiences.
FMCG Innovation Trends: Functional Foods, Supplements & Drinks
Wellness is mainstream—and the functional food category is exploding. Explore ingredient trends, delivery formats, and regional demand shifts. Includes case studies of successful launches and emerging health-driven product formats.
Case Study: How Oatly Built a Global Movement from an Alt-Milk
Oatly turned oat milk into a lifestyle brand. This case study breaks down their mission-driven marketing, retail partnerships, and product innovation. A blueprint for scaling with purpose in competitive FMCG markets.
Millennial vs. Gen Z Consumption: How Attitudes Toward Brands Are Evolving
Compare how Millennials and Gen Z engage with brands, spend money, and evaluate trust. This report breaks down differences in values, media habits, and expectations. Includes case studies on brands that adapted successfully.
Snackification and the Rise of Mini Meals: New FMCG Product Trends
Traditional meals are being replaced by smaller, functional, on-the-go options. This report explores snackification trends, Gen Z eating behaviors, and innovation in portable nutrition. Includes packaging, channel, and product format insights.
