Reports on Brand Building & Engagement
Our Brand Building and Engagement reports explore how leading brands grow in a noisy digital landscape. These insights break down brand development strategies, creator vs. influencer-led models, and tactics that drive long-term loyalty. Whether you’re launching a new brand or scaling an established one, these reports offer the playbooks used by top-performing companies.
Topics include brand engagement through storytelling, reactivation strategies for lapsed customers, and how community-led growth—from Discord to TikTok—can increase consumer engagement. You’ll also find actionable frameworks for building brand equity online, with real-world examples from Spotify, Notion, and Patagonia. Ideal for founders, marketers, and DTC operators, this collection blends strategy with execution to help you master brand building and engagement. Browse below to explore both free and premium research reports or visit our full Research Shop to explore all available reports across industries.
Influencer-Led vs. Creator-Led Brands: What’s the Difference?
This report unpacks the key differences between influencer-driven and creator-led business models. Explore revenue streams, platform risks, and branding strategies—with insights for choosing the right approach. Includes case studies and hybrid brand examples.
Building Community-Led Growth: From Discord to TikTok
Community-led growth is now a core growth engine—powering engagement, loyalty, and product feedback loops. This report explores platforms, strategies, and governance for scalable community ecosystems. Features case studies from Notion, Glossier, Duolingo, and more.
How to Build Brand Equity Online: From Awareness to Advocacy
Brand equity today is built through trust, storytelling, and omnichannel consistency. This guide covers all stages—from discovery to loyalty—using social proof, content, and UX design. Includes examples from Spotify, Glossier, and Patagonia.
Reactivation Strategies: How DTC Brands Win Back Lapsed Customers
Winning back lapsed customers is more efficient than acquiring new ones. Learn how DTC brands like Glossier and Allbirds use segmentation, personalized offers, and omnichannel tactics to boost retention and revenue.
