Reports on Go-to-Market & Monetization Strategies
Our Go-to-Market and Monetization Strategies reports help companies optimize how they launch, price, and scale products. These insights cover go-to-market strategy frameworks, pricing tactics, customer acquisition models, and revenue expansion approaches. Whether you’re entering a new segment or adapting an existing product into market, these reports provide actionable guidance.
Explore topics like how to price disruptive products, optimize free trial models, and choose between PLG (Product-Led Growth) vs. SLG (Sales-Led Growth) motions. You’ll also find proven tactics for moving users from acquisition to expansion, and case studies on pricing experiments from leading brands. Designed for growth teams, founders, and marketing leaders, these reports combine practical frameworks with the latest benchmarks. Browse below to access both free and premium research—ideal for refining your go-to-market and monetization strategies or visit our full Research Shop to explore all available reports across industries.
How to Price Disruptive Products: Frameworks by Industry
Explore pricing strategies for disruptive products across industries. This report reveals proven frameworks, customer psychology, and market positioning tactics for 2025.
Freemium vs. Free Trial: Which Drives More Paying Users?
Freemium grows reach; free trials convert faster. Which one works best for your product? This report compares models, psychological drivers, and hybrid strategies using real-world data.
PLG vs. SLG: Which Go-to-Market Motion Wins in 2025?
Product-led or sales-led? This report compares go-to-market models across CAC, LTV, and team structure. Discover which strategy works best in different market conditions—with hybrid insights and brand case studies.
From User Acquisition to Revenue Expansion: The Full-Funnel Monetization Playbook
A complete guide to monetizing across the entire user journey. Covers acquisition, onboarding, upsells, and pricing optimization with 2025 benchmarks. Designed for SaaS, ecommerce, and app-based businesses.
Pricing Experiments That Worked: Lessons from SaaS, E-Commerce, and Consumer Apps
Discover pricing tactics that boosted revenue without adding cost. Includes A/B test insights, bundling wins, and usage-based models. Features real-world experiments from Notion, Netflix, and more.
Localization vs. Standardization: How to Adapt Your Product, Pricing, and Positioning for Global Markets
Explore the strategic trade-offs between local customization and global efficiency in product design, pricing, and branding. This report guides global GTM decisions with real case studies and actionable frameworks. Ideal for scaling companies targeting multiple markets.
