Inside the Researcher’s Mind

This is where we think out loud about research — how it’s done today, how it’s evolving, and where it’s headed. We talk about research methods, tools, market research insights, and everything in between. It’s a space to explore ideas, challenge how things have always been done, and imagine what’s next. Think of it as a brainstorm board — a mix of thoughts, questions, and reflections on the future of research, all with a personal touch.

Close-up of AI microchip on a digital circuit board, symbolizing artificial intelligence tools for market research in 2025.

AI Tools for Market Research: Supercharge Your Insights in 2025

AI Tools for Market Research: Supercharge Your Insights in 2025 Introduction: How AI is Reshaping Market Research Market research is undergoing a seismic shift—and AI is right at the center of it. Gone are the days when extracting insights meant weeks of surveys, manual scraping, and endless spreadsheet analysis. Today, we have large language models […]

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Misconception: AI Is Bad for Analysis/Research

Misconception: AI Is Bad for Analysis/Research Intro: Let’s Talk About the AI “Problem” in Research AI market research often gets a bad rap. You’ve probably heard it before: “You can’t trust AI for research.”Or maybe: “AI just makes stuff up.”Or the classic: “It’s a shortcut that produces shallow analysis.” These lines float around LinkedIn, news

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