Inside the Researcher’s Mind

This is where we think out loud about research — how it’s done today, how it’s evolving, and where it’s headed. We talk about research methods, tools, market research insights, and everything in between. It’s a space to explore ideas, challenge how things have always been done, and imagine what’s next. Think of it as a brainstorm board — a mix of thoughts, questions, and reflections on the future of research, all with a personal touch.

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Misconception: AI Is Bad for Analysis/Research

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Misconception: AI Is Bad for Analysis/Research Intro: Let’s Talk About the AI “Problem” in Research AI market research often gets a bad rap. You’ve probably heard it before: “You can’t trust AI for research.”Or maybe: “AI just makes stuff up.”Or the classic: “It’s a shortcut that produces shallow analysis.” These lines float around LinkedIn, news […]

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