# Pricing — Insightios VOC Research

## Audience Research Report

- **Price:** $299 USD (one-time, flat fee)
- **Scope:** One audience, market, or problem researched in depth. The research objective and areas to cover are agreed before the work starts.
- **Billing:** Pay once per report. No subscription, no recurring charges. You don't pay until the report is delivered.
- **Delivery:** Structured report emailed directly

### What's Included

- Customer language patterns from Reddit, YouTube, Amazon, Quora, and relevant communities
- Pains and frustrations by theme
- Desires, buying triggers, and objections
- Category perception and competitor comparison language
- Real verbatim customer quotes
- Copy implications and recommended phrases

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## Audience & Competitor Intelligence (Monthly)

- **Price:** Custom monthly pricing. Ask for details at hello@insightios.com or through the site.
- **Scope:** Ongoing research for one main audience or product category, for brands that ship ads, content, and offers every month.
- **Best fit:** Brands that have already done an initial Audience Research Report and want the picture kept fresh.

### What's Included Each Month

- Fresh conversations and reviews from the category, tracked month over month
- Shifts in audience language, priorities, and objections
- What competitors' customers praise, complain about, and switch over
- One research priority chosen by the client each month
- A concise monthly report and a bank of usable customer quotes

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## Research Sources

- Reddit (category subreddits and community threads)
- YouTube (comment sections on review and how-to videos)
- Amazon reviews (competitor and adjacent products)
- Quora and forums (pre-purchase research conversations)
- Instagram, LinkedIn, and other relevant communities where applicable

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## Best-Fit Categories

Supplements, skincare, wellness, beauty, pet products, parenting, home products, fitness, non-alcoholic drinks, food and beverage.

## Not a Good Fit

- B2B brands
- Categories with minimal online discussion

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## Comparison vs. Alternatives

| Option | Cost | DTC-specific |
|---|---|---|
| Insightios Audience Research Report | $299 one-time | Yes |
| Insightios Audience & Competitor Intelligence | Custom monthly | Yes |
| Research consultant | $1,000–$5,000 | Rarely |
| Qualtrics / enterprise VOC | $5,000–$50,000/year | No |
| Focus group | $10,000–$30,000 | No |
| DIY (Reddit + Amazon manually) | Free but ~10–15 hours | Depends |

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## How to Order

Submit a brief at: https://www.insightios.com

Contact: hello@insightios.com