# Pricing — Insightios VOC Research

## Spotlight Report

- **Price:** $99 USD (one-time, flat fee)
- **Scope:** Up to 3 research questions
- **Billing:** Pay once per report. No subscription, no recurring charges.
- **Delivery:** Structured report emailed directly

### What's Included

- Up to 3 research questions answered with verbatim customer quotes
- Customer language patterns from Reddit, YouTube, Amazon, and relevant communities
- Pain points, buying triggers, and objections relevant to your questions
- Copy implications and recommended phrases

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## Full VOC Report

- **Price:** $399 USD (one-time, flat fee)
- **Scope:** Up to 15 research questions
- **Billing:** Pay once per report. No subscription, no recurring charges.
- **Delivery:** Structured report emailed directly

### What's Included

- Up to 15 research questions answered in depth
- Customer language patterns from Reddit, YouTube, Amazon, Quora, and more
- Pain points and frustrations by theme
- Buying triggers and objections
- Category perception and competitor comparison language
- Copy implications and recommended phrases

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## Research Sources

- Reddit (category subreddits and community threads)
- YouTube (comment sections on review and how-to videos)
- Amazon reviews (competitor and adjacent products)
- Quora and forums (pre-purchase research conversations)
- Instagram, LinkedIn, and other relevant communities where applicable

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## Best-Fit Categories

Supplements, skincare, wellness, beauty, pet products, parenting, home products, fitness, non-alcoholic drinks, food and beverage.

## Not a Good Fit

- B2B brands
- Categories with minimal online discussion
- Brands wanting ongoing social monitoring (this is point-in-time research)

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## Comparison vs. Alternatives

| Option | Cost | DTC-specific |
|---|---|---|
| Insightios Spotlight | $99 | Yes |
| Insightios Full VOC | $399 | Yes |
| Research consultant | $1,000–$5,000 | Rarely |
| Qualtrics / enterprise VOC | $5,000–$50,000/year | No |
| Focus group | $10,000–$30,000 | No |
| DIY (Reddit + Amazon manually) | Free but ~10–15 hours | Depends |

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## How to Order

Submit a brief at: https://www.insightios.com

Contact: hello@insightios.com