Reports on Food, Nutrition & Healthy Living
Our Food Nutrition and Healthy Living reports explore how wellness trends are transforming consumer demand and product innovation. These insights cover functional foods, personalized nutrition, and supplements—all backed by the latest in nutrition and food science. Whether you’re launching a new brand or refining your wellness offerings, these reports provide actionable guidance.
Topics include what consumers expect from health-focused brands, startup innovations in Nutrition-as-a-Service, and the evolving healthy living catalog of products. You’ll also find case studies, like how Athletic Greens scaled globally, and market analysis of supplements and longevity trends. Designed for founders, marketers, and product teams, this collection helps you stay ahead in the growing Food Nutrition and Healthy Living economy. Browse below to access free and premium reports built for this dynamic sector or visit our full Research Shop to explore all available reports across industries.
The Rise of Functional Foods: What’s Trending in 2025
Functional foods are evolving fast—combining scientific backing, cultural influence, and personalization. This report maps growth areas like gut health, cognitive support, and immune boosters, while addressing ingredient innovation, regulation, and go-to-market strategy.
Nutrition-as-a-Service: Startups Offering Personalized Plans
Personalized nutrition is going mainstream—powered by AI, wearables, and at-home testing. This report explores the rise of Nutrition-as-a-Service (NaaS), emerging business models, and data-driven personalization. Includes startup case studies and strategic guidance for founders and investors.
What Consumers Want from Health-Focused Brands in 2025
Today’s consumers want more than health claims—they expect transparency, values, and personalization. This report outlines key expectations around trust, product innovation, and digital health integration. Critical insights for wellness-focused brands.
Supplements & Longevity: Hype vs. Science in the Wellness Market
From NMN to resveratrol, this report cuts through the noise in the longevity supplement market. It contrasts marketing claims with real science and highlights AI-driven personalization trends. A guide for health-conscious consumers and emerging brands.
Case Study: How Athletic Greens Scaled in a Crowded Wellness Market
Athletic Greens built a $150M+ brand with a single product, a clean DTC model, and influencer trust. This case study details its growth playbook, from podcast marketing to product formulation strategy. Essential reading for wellness founders and DTC marketers.
